Volvo = Sweden, except when it comes to the V40 R-Design.

This hot-hatch was specifically tuned and tested right here in 'Old Blighty' for our uniquely British roads.

My job was to highlight this in a series of ads that ran across OOH, national press and radio.

With the campaign line "MADE IN SWEDEN, TUNED FOR BRITAIN" we shot a series of ads with Nick Meek, capturing the beauty of Britain's roads in the iconic grey and dreary settings that make Britain great.

Client: Volvo

Agency: Grey London