Nick Smith is a London-based freelance Senior Creative Copywriter specialising in integrated brand campaigns, scriptwriting and cross-channel storytelling across TV, social and digital platforms.
Integrated Campaign Concepting
TV & Film Scriptwriting
Social Campaign Development
Brand Platform & Messaging
Tone of Voice Creation
Experiential & Activation Ideas
Naming & Verbal Identity
Healthcare & Pharma
Financial Services
FMCG
Retail
Automotive
Travel & Airline
Energy
I’ve worked across top creative agencies including VCCP, Havas, Digitas and Ogilvy, leading copy and creative strategy for TV, digital and integrated campaigns. This experience has shaped my ability to craft clear, strategic and persuasive copy at every stage of the funnel.
VCCP (Unicredit)
Havas (Porsche)
Digitas (Haleon)
McCann Demand (Qatar Airways)
Adam&eveDDB (IAMS)
CSM (Sports activation partnerships - NFL/Wimbledon/Women’s Euros/The Hundred)
Red Brick Road (Hillarys TVC)
Geometry (Bayer)
Grey London (GSK/Pringles/P&G)
Keko London (Bentley Cars)
Wunderman Thompson (GSK, BAT, Samsung, Shell, Specsavers, Lexus)
April Six (Scania Lorries)
2050 London (Azimo - Money Transfer)
The&Partnership (NatWest)
You Agency (Tapi Carpets)
Engine Group (HOUSE 337 rebrand)
Ogilvy (Nokia)
Freelance advertising and brand copywriting
Campaign strategy and creative leadership
Long-form copy, email and digital content
Tone of voice development and messaging frameworks
I’m based in London but available for freelance projects worldwide. Whether working directly with brands or partnering with agencies, I deliver clear, compelling copy that cuts through.
A senior freelance copywriter develops creative campaign ideas, scripts, and brand messaging across multiple platforms including TV, social, digital and experiential.
I work with creative agencies, in-house marketing teams and brand founders.
Yes, I’m London-based and available for remote or hybrid projects.
A copywriter focuses primarily on writing and execution. A senior creative contributes to the core campaign idea, collaborates with art directors and strategists, and helps shape the broader creative platform across channels.
Companies typically hire a freelance senior creative copywriter when they need experienced creative leadership on a campaign, additional support during a pitch, or specialist expertise in regulated or complex brand environments.
I’m available for both short-term campaign projects and longer embedded freelance roles within agency or in-house creative teams.
I’ve worked across healthcare, financial services, FMCG, retail, automotive, travel and energy brands, developing integrated campaigns and brand messaging.
Timelines vary depending on scope, but initial creative territories can often be developed within a few weeks, followed by refinement and execution planning.