A TV spot I wrote for Hillarys blinds, encouraging homeowners to get window wise and seek help from the professionals rather than doing it themselves. Featured on all major broadcast channels as well as in Cinemas up and down the UK.
Client: Hillarys
Agency: Red Brick Road
A SOCIAL CAMPAIGN I WORKED ON AT WASSERMAN FOR FUNDING CIRCLE'S PARTNERSHIP WITH PREMIER RUGBY. THE CONTENT CENTRED AROUND PLAYERS TALKING ABOUT BUSINESS RELATED QUESTIONS IN THE CONTEXT OF THEIR TEAM MATES.
Engine Group - one of the UKs leading advertising agencies, came to me as they needed a new name (due to a merger). I worked with their head of design to create a name that reflected their new direction. After a few weeks of developemt, HOUSE 337 was born.
Check it out here: www.house337.com
Client: House 337
Agency: House 337
Azimo, the money transfer company, was on the lookout for a powerful way to share their story. That's where I came in. I put together a script that shines a light on the incredible hard work and dedication of the people Azimo supports. By tapping into real emotions and inspiring stories, we created a social film that really pops. It’s more than just a video; it’s a heartfelt tribute to the human spirit that Azimo uplifts every day.
Client: Azimo
Agency: 2050
Braun wanted to create a brand film that spoke about more than just their products. So I wrote a script that did just that. Telling the real life story of a guy who had used his shaver for decades.
Client: Braun
Agency: Grey London
Get people suffering from serious depression & anxiety in Manchester to come to the Thumbs Up cafés for support to get on the road to recovery. However, sufferers rarely take action to look after themselves.
I had to encourage friends to reach out to those suffering & take them to the ‘Thumbs Up’ café. If comms could speak to those who have suffered themselves a bit too, they’d be more aware of issues.
I spearheaded the launch of Sensodyne's first online diagnostic tool, steering clear of the typical dentist-focused approach. Instead, I created "Faces of Sensitivity," a campaign that showcases real people dealing with the real pain of sensitivity, pushing folks to recognize and diagnose it. The campaign features a main Hero film and a whole suite of digital content, from catchy social media clips to eye-catching digital ads, making the message not just seen but felt.
GSK was gearing up to launch their latest Polident product and aimed for a script that was as engaging as it was informative. I stepped in as the creative director for this project, guiding the team to craft a film that was not only compelling and entertaining but also memorable. Our goal was to ensure that the message not only reached its audience but also resonated with them, making a lasting impression.
Client: Polident
Agency: Grey London
How do you reinvigorate one of the worlds leading pharmaceutical companies? You give it a complete re-brand of course.
This ongoing project is helping GSK get to where they need to be, by developing a new look and feel and completely new tone of voice.
Client: GSK
Agency: Grey London
SENSODYNE: TRIGGERS
Following on from the success of Faces of Sensitivity, GSK asked me to create an online campaign that grabbed the viewers attention and highlighted the cause sensitivity.
Client: Sensodyne
Agency: Grey London
To launch the Vodafone Christmas campaign I wrote a series of social campaigns with Terry The Turkey.
A set of online teasers that leaked Terry and his talents before the official Christmas TVC launch.
Terry Decides followed, where our turkey made his predictions about all the important events happening over the festive period.
Client: Vodafone
Agency: Grey London
To celebrate 25 years of the Vodafone Foundation, I wrote an online film that told the story of Lise, just one of many Vodafone Volunteers who work for the charity. She was on the ground after a huge natural disaster, helping the locals to get in contact with their loved ones.
Client: Vodafone
Agency: Grey London
In 2014, Gillette was the official global partner of The Movember Foundation.
My task was to help them drive awareness and raise even more cash whilst promoting the Gillette partnership.
I created a Metro newspaper wrap asking men across the UK to 'grow their support' with one of the most intricate tache's of them all.
With the help of Alison Carmichael and a little CGI, we styled our CTA directly into our guy's moustache, creating an iconic piece of typography that also spread across social media.
Client: Gillette
Agency: Grey London
Volvo = Sweden, except when it comes to the V40 R-Design.
This hot-hatch was specifically tuned and tested right here in 'Old Blighty' for our uniquely British roads.
My job was to highlight this in a series of ads that ran across OOH, national press and radio.
With the campaign line "MADE IN SWEDEN, TUNED FOR BRITAIN" we shot a series of ads with Nick Meek, capturing the beauty of Britain's roads in the iconic grey and dreary settings that make Britain great.
Client: Volvo
Agency: Grey London
