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Nick Smith

COPYWRITER

  • Projects
  • SOCIAL
  • LONG COPY
  • About

GILLETTE: Movember - Print

In 2014, Gillette was the official global partner of The Movember Foundation. 

My task was to help them drive awareness and raise even more cash whilst promoting the Gillette partnership.

I created a Metro newspaper wrap asking men across the UK to 'grow their support' with one of the most intricate tache's of them all.

With the help of Alison Carmichael and a little CGI, we styled our CTA directly into our guy's moustache, creating an iconic piece of typography that also spread across social media.

Client: Gillette

Agency: Grey London

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